EDITORIAL
Abragames participated in gamescom latam with a super booth, where around 18 companies were exhibited. It was such a success that the booth was one of the most sought-after at the event. In addition, Abragames was responsible for curating more than 40 hours of B2B content for the event and for the Strategic Alignment, held on June 26 to discuss public policies. Among the lectures at gamescom latam were the celebration of Abragames’ 20th anniversary and the Brazil Games Project, a partnership between the Association and ApexBrasil (Brazilian Trade and Investment Promotion Agency) that aims to promote Brazilian studios abroad. The success of the Sector Project was shared with the gamescom latam audience and with professionals in the sector. Now in July, the Abragames team is already busy preparing for gamescom Germany, which will take place from August 21 to 25.
Gamescom Latam 2024
Abragames was present at gamescom latam 2024 from June 26th to 30th
Abragames was responsible for curating more than 40 hours of content in the B2B area of the event.
São Paulo Expo was the stage for the largest gaming event in Latin America. This year, BIG Festival, in partnership with Omelete, joined forces with gamescom Germany to further expand the fair and bring the first edition of gamescom latam to Brazil. The event was attended by over 100,000 attendees and over 1,000 gaming companies!
Gamescom Latam CEO Gustavo Steinberg said the event has already doubled in size compared to its previous edition. He highlighted: “The industry welcomed the announcement of Gamescom Latam, but there is still a need for education among the general public here. We need to show them what it’s like to be part of Gamescom in their own region. The most dedicated gamers and fans know what Gamescom is, but not everyone in Brazil is aware, so there is a lot of investment to be made in marketing.”
Gamescom Latam 2024 numbers at a glance:
● More than 100,000 people from over 70 countries;
● Around 2 thousand visitors in the B2B area, 66 international countries;
● 13 sponsors;
● 1,020 brands present at the event from 54 countries;
● 73 exhibitors and 51 co-exhibitors;
● 47 partner experience spaces;
● More than 200 publishers (76 publishers exposing content to the final audience);
● More than 700 studios in the B2C and B2B areas;
● Over 400 games to test and 81 new releases;
● 25 thousand square meters;
● 16 proprietary areas;
● 226 hours of content;
● 434 speakers in 5 days;
● 4,724,215 million views of online broadcasts on official channels (not including content retransmitted by partner creators);
● More than 1,000 content creators participated;
● 25 media partners from 3 continents.
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Abragames Strategic Alignment
Senator Leila do Vôlei received a special award from President Rodrigo Terra and VP Carolina Caravana.
The tribute highlighted the importance of Senator Leila in the approval of the Legal Framework for Games and highlighted the support given to the work of Abragames. The senator highlighted during gamescom latam that she could better understand the universe of games, a very rich and diverse environment, which needed support within Congress to achieve new achievements. The sector has great capacity to generate new jobs, income and bring greater development to the country.
See the senator’s interview with Abragames here.
The president of Embratur, Marcelo Freixo, was present at the Abragames stand to celebrate the partnership between Embratur and Abragames in the award ceremony: “Brasil Tá Pra Game!”
Together with President Rodrigo Terra and VP Carolina Caravana, Marcelo Freixo was present at the Abragames booth during gamescom latam. This moment formalized the cooperation between Abragames and Embratur, which together launched the “Brasil Tá Pra Game” award. With the intention of promoting the connection between game development companies and promoting tourism, awarding games that use dimensions and assets of Brazilian culture in their narrative, arts, music, sound design and gameplay design. The three best initiatives will be awarded up to R$70 thousand!
During the event, Abragames had the opportunity to speak with the president of Embratur, Marcelo Freixo, about insights for the partnership and discuss the importance of games to promote tourism in Brazil. Come see what the Embratur representative had to say!
Our VP, Carolina Caravana, moderated a lecture on the theme “Women in Games”
We had important participants, such as Senator Leila do Vôlei, Marília Marton, Secretary of Culture and Creative Economy of the State of São Paulo, and Joelma Gonzaga, Secretary of Audiovisual at Minc.
During the lecture “Women in Games”, the importance of female presence within the gaming industry and the impact of leaders in their areas of activity were discussed. Women represent the majority within our industry, helping to break the old stigma that this would be a predominantly male area. In other words, a lecture on this topic is extremely important for our field, especially with women who are in leadership positions and have strong influence!
See who else was at the Strategic Alignment
At Strategic Alignment, we had the opportunity to talk to important figures who gave us important insights into both the event and public policies for the gaming industry. We spoke with Joelma Gonzaga, Secretary of Audiovisual at Minc! She highlighted the importance of investing in female entrepreneurship and the special focus that the Ministry of Culture has given to the gaming sector, emphasizing the relevance of the Legal Framework for Games in this trajectory! Márcio Tavares, executive director of the Ministry of Culture, also spoke about how this edition of gamescom latam would be important to celebrate the approval of the Legal Framework for Games, a huge achievement for our sector.
We spoke with Eros Silva, from ApexBrasil, about the Brazil Games project and Apex’s work during gamescom latam, which promoted several meetings in the B2B area, fostering interactions and contacts. The goal is to boost the video game industry and contribute to maximizing the sector’s potential!
Marilia Marton, Secretary of Culture, Economy and Creative Industry, told us how the gaming market is relevant to Brazil’s economy, as it interacts with several professions that are interconnected in the audiovisual industry and in the creative industries. Lyara Oliveira, president of SPCine, spoke about the concern to foster diversity. “The actions need to be affirmative, thinking about the entire audiovisual production ecosystem to guarantee all creative professionals in the area an opportunity to be included in the environment”, said Lyara.
Celebrating Abragames’ 20th anniversary!
During gamescom latam, Abragames celebrated its 20th anniversary, showing how enriching the experience is for everyone involved! Abragames wants to build an increasingly united industry and bring more success to developers in Brazil.
For this celebration, our VP Carolina Caravana and president Rodrigo Terra welcomed the founders of Abragames to the stage for a special lecture where they shared the challenges faced during these two decades, the strategies for the future that aim at the growth of the industry, the Legal Framework for Games and, also, the 11 years of the Brazil Games project.
Historical photo
The Abragames team met with associates, partners and board of directors for a historic photo.
The winner of Pitch@Gamescom Latam Powered by Abragames/Brazil Games has been revealed!
Jason Della Rocca, an expert and entrepreneur in the gaming industry, partnership development and organizer of the Pitch at GDC Play, presented the 5 selected games to a jury composed of publishers and investors.
The winner was Ghostless by Coffeenauts (Brazil)! Ghostless is a post-apocalyptic survival game with high-fidelity 3D pixel art that mixes “This War of Mine” and “Terminator”. In it, you lead humanity’s resistance against artificial intelligence, while having to distinguish real humans from infiltrated androids.
The game won a trophy + business credential for gamescom latam 2025 + space at gamescom latam panorama brasil or at the indie stand!
See who also talked to us during gamescom latam
During the event, we were able to speak with other speakers, such as Pawel Sasko, Chance Glasco, David Alpert, CEO of Skybound! Be sure to visit Abragamese’s social media to stay up to date with everything that happened at the event.
HELP RIO GRANDE DO SUL
Abragames has joined forces with Ação da Cidadania to, in collaboration with gamescom latam, help people affected by floods in Rio Grande do Sul
A banner with a special QR Code invited visitors to gamescom latam to collaborate with the campaign.
Heavy rains have affected thousands of people and businesses in the southern region. To help the victims of the floods, we are collecting donations to assist families who lost everything during the floods. Abragames, together with gamescom latam, has partnered with Ação da Cidadania to raise funds. The donations will be forwarded by Ação da Cidadania to emergency initiatives, providing clothing, food, water and other essential resources for residents of the regions affected by the rains. To contribute:
Chave PIX: sos@acaodacidadania.org.br
Solidarity fundraisers
Abragames, together with ADJogosRS, is committed to raising funds to rebuild industry partners.
Abragames is supporting ADjogosRS in the campaign to help rebuild partners affected by the rains in Rio Grande do Sul. Some people in the sector were directly affected and lost everything. We are fighting to help rebuild colleagues who have suffered losses due to this tragedy. Help by donating whatever amount you can. And help spread the word so we can reach the necessary amount! At this time, any support is valid.
Help Felipe from Burning Goat Studio get his home back.
Campaign for Carol to rebuild what she lost.
RIO2C 2024
Abragames was a partner of Rio2C 2024!
From June 4th to 9th, at Cidade das Artes, we were part of one of the biggest creativity and innovation events in Latin America!
Rio2C is one of the most important events in Brazil and Latin America, standing out as a crucial meeting point for professionals and enthusiasts from the creative industries, such as entertainment, technology, culture and innovation. Held annually in the Cidade das Artes, in Rio de Janeiro, Rio2C offers a wide range of activities, including lectures, panels, workshops, film screenings, exhibitions and networking.
Abragames was a prominent partner of Rio2C this year, contributing to strengthening the game development ecosystem in Brazil and promoting the visibility and recognition of the national industry and its professionals.
Our Vice President, Carolina Caravana, moderated the lecture ‘Games and education, a combination beyond the game!’, talking about Gamification, with insights from Fernando Tchê and Nayra Karine. In addition, President Rodrigo Terra attended a workshop on the effectiveness of adaptations for transmedia products and the lessons that can be learned from this phenomenon in the world of electronic games.
“LET’S SPOOK CANNES”
Coffeenauts’ Ghostless Selected for Let’s Spook 2024 in Cannes
Brazilian Game Shines at Fantastic Pavilion / Marché du film, reflecting the growth of the National Games Industry.
The Brazilian gaming industry celebrates yet another wonderful achievement with the highlight of “Ghostless”, developed by Coffeenauts studio, at the renowned Let’s Spook 2024 event, held at the Fantastic Pavilion / Marché du film, in Cannes. Let’s Spook Cannes is an event held during the Cannes Film Festival, dedicated to highlighting and promoting horror and thriller games.
With a track record of success that includes a shine at Ventana Sur last year, Ghostless is set to delight international audiences as one of the games selected for Let’s Spook Cannes. This selection not only recognizes the talent and creativity of Brazilian developers, but also highlights the growing recognition of the country’s gaming industry in prestigious global settings.
Ghostless’ selection for Let’s Spook Cannes is further proof of the potential and quality of Brazilian games, demonstrating how the country is gaining space and visibility in territories as important as this one. With an engaging narrative, impressive graphics and innovative mechanics, Ghostless promises to be a unique experience for players around the world.
See here the other projects selected to shine in Cannes.
COMKIDS FESTIVAL 2024
Docemática game is a finalist at comKids 2024
The SpaceFrog game studio, based in Curitiba, is a finalist in the 2024 comKids Festival (15th edition), with the game Docemática.
Among several digital and interactive works from different countries in Latin America and Ibero-America, Docemática, by the SpaceFrog studio, was selected among the finalists in the Game Category. The aim of the comKids Festival is to promote quality digital and interactive production for children and young people and their multiple childhoods, and will take place from August 12 to 17.
Visit the festival website to learn more about the awards.
GAME BRAZIL RESEARCH
PGB 24 eSports Dashboard: Countdown to key consumer data in eSports
The country’s largest gamer survey tracks trends and insights into Brazilian gamer consumption.
Game Brasil Survey – the complete mapping of the Brazilian gamer audience will provide updated information on the eSports scene in the country! Launched on May 28, the new panel of the 11th edition explores the professional side of the ecosystem in addition to reports on recognition, preferences, consumption habits and other specialized analyses of the local gaming market.
The growth of eSports gains relevance with each new reading of the PGB, the main survey on the profile and behavior of Latin American players. Other equally relevant panels in the reports are:
- Demographic profile
- Heart Brands Shopping Journey
- Career and professions in games
- And much more.
Discover everything about the behavior, consumption and trends of gamers in Latin America! Find the ideal plan for you and keep up to date with upcoming releases.
New game
Guild of Rogues arrives on April 29th on Steam!
Get ready for adventure with Roots Games’ newest release!
Guild of Rogues has arrived on Steam! The game that blends the strategy of roguelike deckbuilders with the casual nature of autobattlers is now available for you to play! Don’t miss out on the opportunity to venture into this unique world – play Guild of Rogues and prepare for an epic journey!
About ABRAGAMES
Created in 2004 by a group of developmental companies, ABRAGAMES, the Brazilian Association of Game Developers, emerged as a non-profit entity with the objective of strengthening the national game development industry. The mission of ABRAGAMES is to coordinate, strengthen and promote the Brazilian industry of digital games through the representation and dialogue of the national and international ecosystem, building an understanding of all the elements of our value chain, as well as the promotion of events and partnerships that bring to the state of the art the development of the game industry in Brazil.
About Brazil Games
The Brazil Games Export Sector Project is a non-profit program created by Abragames (Brazilian Association of Game Developers) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), with the objective of strengthening the Brazilian digital games industry, training and creating new business opportunities for Brazilian companies in the international market.
About ApexBrasil
The Brazilian Export and Investment Promotion Agency (Apexbrasil) operates to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diverse trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in large international fairs, visits of foreign buyers and opinion makers to know the Brazilian productive structure among other business platforms that also aim to strengthen the Brazil brand. The agency also acts in a coordinated manner with public and private actors to attract direct foreign investments (IED) to Brazil focused on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Disclaimer: Third party information, including games, sponsored or non-sponsored events, presented in this Newsletter may not reflect the opinion of Abragames and Projeto Brazil Games.
