EDITORIAL
The months of August and September were intense for Abragames, which actively participated in several actions for national industry, including participation in Gamescom/Devcom, Germany, and XDS, Canada. In September we still had Roadshow Brazil Games, which passed through the cities of Porto Alegre, Brasilia and Fortaleza, and Tokyo Game Show, where Brazil will arrive with a delegation of eight companies. The renewal of the Brazil Games Sectorial Project, a partnership from ABRAGAMES with Apexbrasil, which begins the biennium with the new manager, Patrícia Sato, is one of the team’s focuses, which is working intensely on plans for 2025/2026.
DEVCOM & GAMESCOM 2024
ABRAGAMES was present at Gamescom in Colony – August 18-23
With the Brazil Games project, we took the Brazilian games to Germany.
During Devcom, on the 19th, we had very interesting panels about the game market in Brazil, which talked about our industry and its evolution. Next-Gen Brazil: Where Your Next Game Business Will Thrive panel was presented by our President Rodrigo Terra, along with Gamescom Latam CEO Gustavo Steinberg. In the presentation both showed to the audience how Brazil is a rising point for the game industry. The news and new opportunities that have emerged in our market were revealed.
If you lost, the panel was saved on the Devcom Twitch
From August 21 to 25, Gamescom took place in Colonia, Germany, and Brazil Games took a delegation with over 30 Brazilian studios.
With over 335,000 visitors from approximately 120 countries, the event had tickets sold out on Friday and Saturday. The event had about 32,000 business visitors, especially the significant growth in the participation of North America and Japan. In addition, about 80,000 people participated in the city festival, held by Gamescom.
gamescom 2024:
- 335 thousand visitors from about 120 countries
- More than 32,000 business visitors, with higher US and Japan growth
- More than 310 million views for the entire event program (until Saturday night)
- More than 40 million views only for Gamescom Opening Night Live (until Saturday night)
- 2.5 million page views on Gamescom Epix, including enthusiastic collectors of Gamescom Trading Cards (until Saturday night)
- 1,462 exhibitors from 64 countries, with international participation of 71%
- 48 national pavilions of 37 nations
- About 230 thousand square meters of exhibition space
- About 80 thousand visitors at the Gamescom Festival
During the 21st and 22nd, the Brazil Games booth was busy. We had Brazilian breakfast, besides the happy hour that stirred the fair on the 21st. On the last day of the event, was held the ‘São Paulo Day Event’, offered by the São Paulo government to generate networking among the guests and create new opportunities business. Marília Marton, Secretary of Culture, Economics and Creative Industries of the State of SP, represented the destination in the Kölnbusiness mixer, where the executive took the opportunity to invite all participants to the next edition of Gamescom Latam, in São Paulo.
Debut in Germany
Patrícia Sato debuted as Manager of the Brazil Games Export Project at Gamescom.
Experienced in international events, Patrícia Sato coordinated the Brazilian delegation in Germany, this time as executive manager of the Brazil Games Project, a partnership of ABRAGAMES with Apexbrasil. More than 30 companies have participated in the delegation, graduated in game design and active in the game industry since 2014, the new executive manager of Brazil Games reiterates the great potential in the game sector in Brazil and praises the importance of sector internationalization: “The Brazil is one of the fastest growing countries in the game development segment, either by external development initiatives or projects carried out within the country itself. In recent years, the world has looked at us with more interest and we will take this moment to generate even more business for national studios. ” stated. “Today, thanks to the industry mappings conducted by Embragames, we know that there are over 1000 studios throughout Brazil and that, between 2020 and 2022, about 2,600 games were developed in the national territory.”
Another event completed
Gamescom 2024 was a success and, as in most events, the delegation gathered in front of the Brazil Games booth for another historic photo. This is always the time to celebrate Brazil’s participation in another international game event.
Gamescom Latam 2024
The first edition of Gamescom Latam is still generating repercussion for its positive rates
With numbers that exceeded expectations, the event is positioned as one of the most important in Latin America.
Between June 26 and 30, 2024, São Paulo was the scene of an event that will be marked in the history of the Game Industry of Latin America: the first edition of Gamescom Latam 2024. The premiere was successful and the registered numbers consolidate the Brazil as one of the main growth focuses of the global gaming industry.
Gamescom Latam brings together both game lovers and industry professionals in Latin America, one of the fastest growth rates in the world.
Record numbers
By 2024, Gamescom Latam attracted more than 101,000 visitors from 70 countries, including 2,000 professional visitors from 66 countries. There were 124 exhibitors and co-expositors from 66 countries, and over 700 studios and 200 publishers, which were present at the event and reinforced the position of Brazil and Latin America as important players in the global game industry.
The event numbers are:
More than 4 million views on online broadcasts through official channels.
- 922 games registered with Gamescom Latam Big Festival, representing 74 countries.
- 1,020 companies participated in the business area, 636 from Brazil, 145 from Latin America (excluding Brazil), 110 from North America, 99 from Europe and 30 from Asia and the Middle East.
- More than 2,000 professional visitors circulated in the business area.
- 12,000 requested business meetings.
- Business prospects that exceeded US $ 200 million for MatchMaking studios.
Content and weight launches
During the five days of the event, more than 400 titles were presented, including 81 releases, a total of 248 hours of content distributed on 6 different stages. The B2C area, which is the largest in the market, was attended by 76 world -renowned publishers, providing a gameplay rich experience for visitors. Among the giants that were present were:
- ATARI
- BANDAI
- NAMCO
- EPIC GAMES
- GOOGLE PLAY
- GRAVITY NIANTIC
- NINTENDO
- ROBLOX
- SEGA SQUARE
- ENIX
- SUPERCELL
- TENCENT
- GAMES UBISOFT
- WARNER PLAY
- WB WARNER
- XBOX
Impact on the media
The impact of Gamescom Latam 2024 was also felt in the media. It is estimated that the event has reached an audience of over 120 million people, with more than 5,500 articles published in the press and 314 media channels present. The value of the generated media exceeded US $ 90 million. Gamescom Latam 2024 not only consolidated Latin America as a rising market in the global game industry, but also highlighted the region’s potential to become a power to develop game. With expressive numbers and a vibrant atmosphere, the event is a reflection of the growing interest and investment in the Latin American gaming scenario.
Brazil challenge is for game
Check out the games able to advance the Brazil Challenge Tá to Game, a partnership of ABRAGAMES with Embratur
There were +50 registered, and about 30 will be able to participate in the next stage of the prize.
The Brazil Challenge is for Game This is an initiative that joins Embratur, Turistech Hub and Embragames with digital gaming developers. The proposal is, through digital games, to promote tourism of Brazil, incorporating elements of national culture, such as art, music and history. See below who is in the next step:
- @amzhydro
- @aocagamelab
- @embrazabr
- @studioclops
- @competicoesvirtuaisbrasileiras
- @estudioperiferico360giros
- @gfcorpbr
- @gixerentertainment
- @hermitcrabstudio (2 games, “Fortnite: Rio Heights Hide & Seek” and “Thebox: Vila do Brasa”)
- @kawaiigames_net
- @kzumbah.studio
- @lingua.game
- @mindgrowth_games
- @mitogames
- @mobogames (2 games, “capoeira” and “guava bullshit”)
- @monumentalcollab
- @mr.dev.studio
- @octaera
- @opsgamestudio
- @pippingames
- @studio85games
- @rebulicocultura
- @salve.games (2 games, “Dream Traptar” and “Zumbi dos Palmares”)
- @sinergiagamess (2 games, “The Golden Acarajé Recipe” and “Odoyá”)
- @studiokwo
- @supernovagamesbr
- @trapcatgames
- @tropicaliagame
For more information, check the social networks of ABRAGAMES!
MADE IN BRAZIL SALE
Made in Brazil Sale not only brought new eyes on Brazilian games, but also reinforced the growing potential of national industry in the global scenario. Check out the LinkedIn page to stay on top of this successful case!
Strengthening the Indie Games scene on the world scene, Starskies and Bitcake did a great job at Made in Brazil Sale.
During the promotion, 26 content creators were managed that participated with over 100 gameplays and advertisements on social networks. This effort highlighted the creativity and innovation of Brazilian developers, as well as strengthening the importance of the national game market and influence.
Made in Brazil Sale not only brought new eyes on Brazilian games, but also reinforced the growing potential of national industry in the global scenario. Check out the LinkedIn page to stay on top of this successful case!
Meet Surprise Fortnite Game Jam
Surprise Fortnite Game Jam is an event made in collaboration between Surprise Co. and Indie Hero
Surprise Fortnite Game Jam is an event made in collaboration between Surprise Co. and Indie Hero, where you will have the opportunity to design and create your own Fortnite map. The event will take place from October 3-6 by Surprise Discord; It is totally online and has a prize of $ 5,000.
The event has 2 distinct steps, the Jam game and the incubation of the selected games. After the final evaluation, the top ten teams will be awarded. In this jam, participants create a map using the UEFN platform.
Visit the site to check the manual and participate.
Article
How the high dollar affects the gamer market
ABRAGAMES PARTNER CONTENT – BY WILLIANE OLIVEIRA
The high dollar presses the prices of digital consoles, games and services, impacting both consumers and developers in Brazil.
The high dollar directly impacts the gamer market, which strongly depends on hardware imports, games and digital services. With increasing exchange rates, console prices, video cards and accessories tend to rise. By 2023, for example, the value of consoles such as the already high PlayStation 5, went from $ 5,000 in Brazil due to the valorization of the dollar.
Games, whether physical or digital, also suffer readjustments. Platforms such as Steam and PlayStation Store, which priced on the dollar, have increased the prices of releases and signatures. In addition, services such as Xbox Game Pass, which converted the signature values based on the exchange rate, also readjusted their fares in Brazil by about 30% in the last year.
For independent developers and studios, high dollar means greater difficulty in acquiring tools, licenses and servers, which are often paid in foreign currency. As a result, many indie games face financial challenges, affecting the production of new titles.
Finally, the high dollar limits the purchasing power of gamers, making access to new releases and upgrades more difficult, which can slow down the industry’s growth in Brazil, one of the world’s largest game markets, which moved more than US $ 2.3 billion in 2022.
Understanding these challenges, online remittance offers a practical solution to companies and gamer professionals. With the platform, it is possible to make international payments quickly, safely and with competitive tariffs. In addition, you still have a 15% off to save on your operations using Coupon Abragames or by clicking here.
Williane Oliveira is copywriter analyst at online shipping
Note: The content of the published articles is the sole responsibility of their authors, not representing the official position of the editors of this newsletter.
New game
TrialFore Studio has just launched Deathbound!
The release of Deathbound was announced, the newest TrialFog Studio game that promises to win the hearts and minds of gamers. Deathbound is an innovative gaming experience that unites elements of faith and science in a rich and engaging narrative. Players will be immersed in a story that explores the balance between belief and reason, while stylized and dynamic combat challenges their skills and strategies.
Get Deathbound now and dive into an adventure where each decision counts and fate is in your hands!
About ABRAGAMES
Created in 2004 by a group of developmental companies, ABRAGAMES, the Brazilian Association of Game Developers, emerged as a non -profit entity with the objective of strengthening the national game development industry. The mission of ABRAGAMES is to coordinate, strengthen and promote the Brazilian industry of digital games through the representation and dialogue of the national and international ecosystem, building an understanding of all the elements of our value chain, as well as the promotion of events and partnerships that bring to the state of the art the development of the game industry in Brazil.
About Brazil Games
The Brazil Games Export Sectoral Project is a non -profit program, created by Abragames (Brazilian Association of Game Developers) in partnership with Apexbrasil (Brazilian Export and Investment Promotion Agency), with the objective of strengthening the Brazilian industry of Digital games, training and creating new business opportunities for Brazilian companies in the international market.
About ApexBrasil
The Brazilian Export and Investment Promotion Agency (Apexbrasil) operates to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diverse trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in large international fairs, visits of foreign buyers and opinion makers to know the Brazilian productive structure among other business platforms that also aim to strengthen the Brazil brand. The agency also acts in a coordinated manner with public and private actors to attract direct foreign investments (IED) to Brazil focused on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Disclaimer: Information from third parties included games, sponsored events or not, presented in this newsletter may not reflect the opinion of Ambragames and the Brazil Games Project.
